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What Your Customers See vs. What You See

When you look at a yard, you see:

  • Proper drainage
  • Sun exposure patterns
  • Hardscape possibilities
  • Mature plant sizes
  • Focal points
  • Color through all seasons

You see the VISION.

When your customer looks at the same yard, they see:

  • Dead grass
  • An ugly fence
  • "A lot of work"
  • A big question mark

They CAN'T see what you see.

This is the gap that kills deals

You describe it. They try to imagine it. They can't quite get there. They tell you they'll "think about it."

Translation: "I can't visualize it, so I'm not confident enough to spend $20K."

The solution isn't better descriptions. It's showing them EXACTLY what you see.

That's what YardPal does

Take a photo. Design it in 2 minutes. Show them their yard transformed.

See how it works

Watch how contractors create designs in under 2 minutes

Now they see what you see.

Now they say "yes."

TAGGED WITH:

customer psychologyvisual communicationsales strategyvisualizationclose rate

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